This post is intended to provide some useful guidance with this decision.
The Application Marketplace
Today, 37% of mobile development companies target Android as well as iOS. The larger portion chooses one over the other. However, there is no clear idea on which platform is easy. Considering the volume, Android has large user base but this does not mean you get the right users according to your business and objectives.
Android is a clear winner in application downloads when considering the global market. Though iOS occupies a small share in the market, as a group, iOS users show higher engagement rates and spend more money. iOS apps make more money than android.
It is not exactly true that it takes longer to develop an android app. There are over 24,000 devices with varying screen sizes and OS versions for Android. But as Apple makes all the required software and hardware, there is very little developers have to worry about. Android application development company actually has to employ a short and easy development cycle for the app. It also depends on the OS versions and devices targeted. Testing on all the targeted devices and systems makes things complex. With less devices to test on, iOS development cycle becomes easy and quick.